New and emerging technologies have the capacity to change our lives. If they are used correctly, they can improve the way we live, work, and do business. If misused, they can create problems ranging from a small disturbance caused by automated software to a large scale security breach.
Rapid developments and adoption of these technologies in the enterprise are contributing to the digital transformation that slowly started some years ago. And so, year after year industry analysts identify the technology trends that will shape and disrupt businesses in the next few years.
Remote work and automation will flourish in 2021, among other interesting trends.
New Technology Trends for 2021
- Artificial Intelligence (AI) and Machine Learning.
- Robotic Process Automation (RPA)
- Edge Computing.
- Quantum Computing.
- Virtual Reality and Augmented Reality.
- Internet of Things (IoT)
- Wearable Technology
The top three technologies (AI, 5G, and IoT) stayed the same, just changed order. New to the list this year were NLP and quantum computing, replacing 3D printing and drones in the top 10 from last year. Artificial intelligence is certainly going to have an important impact on the near future. Grand View Research projects the AI market will reach almost $391 billion by 2025, while ResearchAndMarkets predicts the AI in IoT devices market will surpass $105 billion in North America alone.
Emerging Technologies in Marketing: What You Must Consider
AR, VR, and chatbots are three of the hottest emerging technologies. Here’s what you must know when incorporating them into your marketing programs.
1. VR for Storytelling
VR is little more than window dressing if it can’t immerse customers in the storytelling experience. Immersive VR has the power to create memories for the viewer that is as real as an actual real-life experience. I’d argue that it has the potential to deliver significant value to customers and some brands are already figuring out exactly what that looks like.
2. Drive Memorable Experiences with AR
AR experiences can improve customer engagement and keep people coming back for fresh content.
Renowned beauty brand Estée Lauder knows this all too well. Leveraging AR, Estée Lauder gives customers the ability to experience a variety of virtual makeup products with no product sample required.
3. Take Engagement to the Next Level with Chatbots
While traditional chat interactions typically take place on brand sites to help facilitate customer service conversations, chatbots can fill needs far beyond customer service.
Chatbots are all about assisting the user – be it queries posed by voice, text or even images – to help them perform general tasks like ordering a pizza or shopping.