Copywriting

Do you know what copywriting is?

Copywriting is the process of producing persuasive texts for Marketing and Sales actions, such as the content of emails, websites, catalogues, advertisements and sales letters, for example. The professional responsible for developing the text (also called a copy) is known as a Copywriter.

More important than selling is to convey information that your audience wants to see and that adds value to them.

7 Copywriting Tips for You to Use in Content Production

  1. Know your audience

This is one of the essential points of good copywriting. After all, you can only convince your audience to take the desired action if you know them, know what they need, and understand how to communicate with them.

  1. Offer something “extra” for your reader

If you want to initiate or intensify your relationship with your audience, don’t start by asking them for their information. Instead, do the opposite and offer something to these people, preferably something you know creates value for them.

  1. Prove what you are saying

It’s no use trying to sell a product, service or idea to people if you can’t prove what you’re talking about. After all, why should they trust you?

However, if you can confirm what you say, mainly through testimonials, your personas will see what you say with new eyes — after all, if other customers have trusted you and are getting results, why shouldn’t they do the same?

So, while you show that other people are having success with your solution, you are already positioning yourself as someone who understands your market and shows you what you are doing to solve your persona problem.

  1. Assume mistakes

This tip may seem like a shot in the foot, but it can be a real asset to your copywriting company. Of course, we are not encouraging you to make mistakes but to accept them when the situation is necessary.

In this way, you will create a kind of connection with your personas, showing them that, like everyone else, your company is also liable to make mistakes.

It will overcome adversity to have a trusting relationship with its audience — and you can even use the situation to offer compensation to your Leads and customers. Want more transparency than that?

  1. Offer something limited

Offering your product, service or content as something unique and exclusive will create urgency in your target audience to get it. Furthermore, it is crucial to add value to the customer to offer some competitive advantage and in a limited way.

You can, for example, send emails informing the Lead or customer that you have released a trial on your product for free, but only for the first to download specific content.

  1. Make the Lead/Customer agree with what you are saying

If you talk directly about the features of your product or service, likely, many Leads and customers will not even listen to what you have to say.

But if you instead talk about the problems the Lead/Customer is facing and show that you can help solve them, the situation completely changes. That’s because, by making your audience identify and admit their problems and doubts, you naturally encourage them to seek solutions that address a particular situation. The key, in this case, is you who offer it.

  1. Tell stories

    The famous storytelling is not a technique used by chance: through stories of your company or your customers, your personas will be able to create identification, sharing fears, fears, anxieties, abilities, challenges and achievements with the stories they read/see.

Thus, it is very likely that other companies will see the value in a particular solution when they realize that different businesses have gone through the same journey and been successful.

Frequently Asked Questions:

What is Copywriting?

Copywriting is the process of producing persuasive texts for Marketing and Sales actions, such as the content of emails, websites, catalogues, advertisements and sales letters, for example. The professional responsible for developing the text (also called a copy) is known as a Copywriter.

How to do Copywriting?

The purpose of Copywriting is to persuade the target audience through mental triggers. Therefore, to make a good copy, it is vital to consider the following motivations: reciprocity, social approval, affection/affinity, authority, commitment and consistency, and scarcity.

What not to do in copywriting?

Some of the main mistakes are: creating an incoherent text with grammatical errors and poor language, not building a trusting relationship with the public, putting too much information that can confuse the reader, using too much jargon, and talking only about the product’s characteristics/service without highlighting the real benefits it brings to customers.

What is Microcopy?

Microcopy is a small text piece intended to instruct, convince, and alleviate the reader’s concern. In this way, it reduces friction and makes it easier to carry out the expected action. Microcopy is widely used in buttons, forms and instruction fields.

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