Content marketing is a digital marketing strategy in which companies create relevant and valuable content attracting, involving and generating value for people in order to create a positive perception of your brand and thus generate more business. Normally it is to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, motivate the sales team to quickly close deals.
It is part of a marketing strategy focused on creating and distributing relevant content (such as articles, ebooks, webinars and posts on social networks), without explicitly promoting the brand. Thus, the company helps its target audience to solve their problems and become an authority on the subject.
Also used as a way of engaging with your target audience and growth in your network of customers and potential customers through the creation of valuable content for people to create a positive perception of your brand and thus making more sales.
Content Marketing is one of the most powerful weapons that a company, of any size, can have at its disposal to attract and retain customers.
Hubspot is a great example of excellent Content Marketing.
Hubspot is one of the largest digital marketing companies in the world, with marketing, sales and CRM solutions to integrate all of this. Much of Hubspot’s success is due to the Inbound Marketing techniques that the company both uses and teaches others. Blogs, which are a reference in the market, are far from being the company’s only content channels: tools, templates, surveys and online courses are also included.